PROJECT OVERVIEW:

WHILE WORKING AT LUCITA, OUR TEAM WAS ASKED TO HELP RELAUNCH AN ICONIC BRAND FOR THE "ZOMBIELAND: DOUBLE TAP" MARKETING CAMPAIGN WITH A CREATIVE PACKAGE, A WEBSITE STRAIGHT OUTTA MYSPACE, AND AN ONGOING TWITTER ACTIVATION FOLLOWING ANOTHER FICTIONAL SURVIVOR OUTSIDE THE MAIN NARRATIVE.

PROJECT DELIVERABLES:

EXPLORATORY CONCEPT VIDEOS CONSISTING OF CHARACTER POSTERS, A FEED-BREAKER AND 8-BIT, ARCADE GAME STYLE VISUALIZATION.

ADD'L CREDITS:

LUKE SEDGEMAN - PIXEL ART.

CHRIS PETERSON - PM.

MY ROLE:

CREATIVE DIRECTION, CONCEPTING, DESIGN, EDIT, 3D, COMPOSITING AND ANIMATION FOR VIDEO ASSETS.