PROJECT OVERVIEW:
WHILE WORKING AT LUCITA, OUR TEAM WAS ASKED TO CONCEPT, SCRIPT AND EDIT A PACKAGE OF ENGAGING, SCROLL-STOPPING TALENT-PIECES AND FEED-BREAKERS TO BUILD THE "TROLLS WORLD TOUR" BRAND EQUITY AND SUPPLEMENT THE FILM'S PRIMARY CREATIVE CAMPAIGN. GREEN-SCREENED TALENT, A FEW TRAILERS AND A SMALL SET OF TOOLKITS WERE ALL WE HAD TO WORK WITH.
PROJECT DELIVERABLES:
FINAL CONTENT INCLUDED FEED-BREAKERS, BORDER-BREAKERS, AND CHARACTER PIECES THAT MIXED MOTION GRAPHICS WITH GREEN-SCREENED FOOTAGE STARRING THE FILM'S TALENT.
ADD'L CREDITS:
TAJ TEDROW - DESIGN.
CHRIS PETERSON - CONCEPTING, SCRIPTS + PM.
MY ROLE:
CONCEPTING, EDIT, ANIMATION, COMPOSITING AND DESIGN.