PROJECT OVERVIEW:

WHILE WORKING AT LUCITA, OUR TEAM WAS ASKED TO DEVELOP CONCEPTS, DESIGNS AND ANIMATIONS FOR THE WILD ROBOT SOCIAL CAMPAIGN SURROUNDING THE LATEST COLLABORATION BETWEEN UNIVERSAL PICTURES AND DREAMWORKS ANIMATION — HELPING LAUNCH BRAND NEW IP BASED ON PETER BROWN'S BEST-SELLING, HEARTWARMING BOOK SERIES.

PROJECT DELIVERABLES:

FINAL CONTENT INCLUDED AN FYC TRAILER, COUNTDOWNS, INTEGRATED QUOTES, INSPIRATIONAL REVIEWS, REACTION AND CHARACTER PIECES.

ADD'L CREDITS:

CHRIS PETERSON - CONCEPTING + PM.

MY ROLE:

CREATIVE DIRECTION, CONCEPTING, EDIT, ANIMATION, DESIGN + COMPOSITING.