PROJECT OVERVIEW:

WHILE WORKING AT LUCITA, OUR TEAM WAS ASKED TO BUILD AND EXECUTE A FULL, 360° SOCIAL CAMPAIGN AROUND THE EMPOWERING AWARD-CALIBER FILM "SHE SAID" BASED ON THE BEST-SELLING BOOK — AS IT PLAYED OUT IN THE HEADLINES.

PROJECT DELIVERABLES:

FINAL CONTENT INCLUDED EDITS, CINERAMPS AND CINEMAGRAPHS FOR A VARIETY OF COUNTDOWNS, INTEGRATED QUOTES AND REVIEW VIDEO PIECES.

ADD'L CREDITS:

CHRIS PETERSON - CONCEPTING, SOCIAL CM + PM.

TAJ TEDROW - DESIGN.

MY ROLE:

CONCEPTING, EDIT, DESIGN AND ANIMATION.