PROJECT OVERVIEW:

WHILE WORKING AT LUCITA, OUR TEAM WAS ASKED TO INTRODUCE A FRESH TAKE ON THE GLOBAL JURASSIC FRANCHISE BY LEVERAGING POPULAR DIGITAL AND POP CULTURE TRENDS. OUR SOLUTION WAS A YT SHORT SERIES CALLED "CRETACEOUS CAKES", A JURASSIC TWIST ON THE POPULAR CAKE TREND STARRING "IS ITCAKE?" SEASON 1 FINALIST HEMU BASU. THE SERIES YIELDED A 6-MONTH ORGANIC TOTAL OF 27.2MM VIEWS ACROSS FIVE GLOBAL MARKETS — MAKING IT ONE OF THE MOST POPULAR SERIES EVER ON THE JURASSIC WORLD KID YOUTUBE CHANNEL. CHECK THEM OUT ON THE JWK CHANNEL!

PROJECT DELIVERABLES:

A SERIES OF 4, 60-SECOND VIDEO EDITS MIXED WITH MOTION GRAPHICS AND BTS SPECIFICALLY DESIGN IN A VERTICAL FORMAT. ADDITIONALLY, A SINGLE HORIZONTAL HERO VIDEO WAS CREATED TO FEATURE ALL 4 EPISODES TOGETHER.

ADD'L CREDITS:

CHRIS PETERSON - CONCEPTING, SCRIPTS + PM.

TAJ TEDROW - DESIGN.

MY ROLE:

CONCEPTING, EDITING, MOTION DESIGN + ANIMATION, COMPOSITING, VFX AND SOUND DESIGN.