PROJECT OVERVIEW:

WHILE WORKING AT LUCITA, OUR TEAM WAS ASKED TO DEVELOP ARRESTING SPECIALTY CONTENT PIECES FOR HOW TO TRAIN YOUR DRAGON'S PRIMARY SOCIAL MEDIA CAMPAIGN CHANNELS.

PROJECT DELIVERABLES:

FINAL CONTENT INCLUDED A SCRIPT-TO-SCREEN VIDEO PIECE AND A 3D ANIMATED PIECE FEATURING FILM FOOTAGE PROJECTED ONTO THE AXE BLADES OF THE FILM'S HEROES. THESE PIECES CONTRIBUTED TO THE SOCIAL MEDIA CAMPAIGN EARNING A 2025 SILVER CLIO AWARD.

ADD'L CREDITS:

CHRIS PETERSON - CONCEPTING + PM.

MY ROLE:

CREATIVE DIRECTION, CONCEPTING, DESIGN, EDIT, 3D/2D ANIMATION, COMPOSITING, SOUND DESIGN AND 3D TEXTURING AND PREP OF THE 3D HERO AXES PROVIDED BY THE FILM TEAM.