PROJECT OVERVIEW:

WHILE WORKING AT LUCITA, OUR TEAM WAS ASKED TO DEVELOP A COMPREHENSIVE SOCIAL STRATEGY ANCHORED BY A SUITE OF CREATIVE ASSETS. OUR ANSWER WAS A FRESH, MODERNIZED WILD WEST ANTHEM CALLED "THE FRONTIER IS FEMALE".

PROJECT DELIVERABLES:

FINAL CONTENT INCLUDED A DESIGN STYLE GUIDE ALONG WITH SOCIAL STATICS, VIDEO EDITS, CINEMAGRAPHS AND MOTION POSTERS.

ADD'L CREDITS:

TAJ TEDROW - CONCEPTING + DESIGN.

JOANNA MUÑOZ - CONCEPTING + DESIGN.

MATTHEW LIPSON - CONCEPTING + PM

MY ROLE:

CONCEPTING, EDITING, ANIMATION, COMPOSITING + DESIGN.